The French label designs sneakers made with 100% organic cotton and fair trade rubber from the Amazon rainforest. The material for the soles is 60% natural rubber and was developed at the University of Brasilia. The breathable and waterproof upper material is made from 100% recycled PET bottles. Veja also uses ecologically tanned “low-chrome” leather and the shoes are produced in Rio Grande Do Sul in the south of Brazil.
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